Strategy & Growth Advisors

Empowering Kiwi Entrepreneurs to Validate, Scale and Exit

We help Kiwi entrepreneurs turn great ideas into thriving ventures

Our tailored approach covers everything from early validation to scaling and exiting, ensuring you have the strategy, tools, and mentorship to succeed. We also invest in selective growth businesses to help them scale!

Market Validation

We take a structured approach to validate your target audience, the core problem, and your business viability — ensuring you move forward with confidence.

Strategy Development

A good strategy isn't a plan. It's a dynamic, long-term theory of change informed by your insights, that adapts to challenges and opportunities as you grow.

Investment Ready

We help you prepare to attract the right investors to drive your growth. From financials to pitch decks, we ensure you know what you need and are confident in your approach.

Accelerating Growth

We help you pinpoint the key success factors that matter most, so you can focus on optimising and tracking the areas that will truly accelerate your business growth.

How We Work

You're in Control

Our approach is fully flexible - no rigid engagement models or one-size-fits-all methods. We meet you where you are and focus on what will drive the biggest impact for your business.

We Colloborate

We focus on validation, strategy & scaling, but we don’t work alone. We partner with trusted experts in branding, marketing, web development and more to bring in the right specialists when you need them.

Facts Over Opinions

We believe in data-driven decisions, not guesswork. Every recommendation we'll make is backed by the research, market insights, and real-world validation that we've done together. We focus on what works, so you can grow your business with confidence.

Meet the Founder - Greg

With over a decade of experience helping businesses scale, Greg Johnston founded Ventureval to provide strategic advisory and growth investment to Kiwi entrepreneurs. Greg has a proven track record in guiding companies through complex growth stages, focusing on validation, business strategy, and capital raising.

Amongst other roles, Greg was the Founding CEO of Manta5, taking one man’s literal dream of riding on water from a early stage prototype to an award winning, world-first hydrofoil bike – with overseas manufacturing, an internationally recognised brand and early distributor network. His passion for mentorship and innovation has helped businesses across a range of industries unlock their potential.

At Ventureval, our goal is simple: to demystify the startup process and empower founders with the tools and strategies they need to thrive and scale toward successful, enduring Kiwi companies.

Client Testimonials

“Greg is a haven of start up info - he's clever, approachable and clued up. He provided our business with useful, relevant feedback and advice, despite having limited experience in our narrow market. Based on the guidance Greg provided, we successfully raised our first round and as a business we would recommend Greg's services to anyone seeking information and knowledge in the start up world.”

"Ventureval has been a guiding light for us at A Little Bit Yummy. Greg challenges our assumptions and helps us validate our market, even when it's hard to hear. His passion for creating MVPs and his strategic expertise ensure clear direction in every session. Greg's extensive network has also connected us with key support, driving our progress forward."

Start Your Growth Journey with Ventureval

Let’s chat about the vision for your business and how we could help you get there.

Fill in your contact details, and we’ll arrange a free strategic call.